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中(zhong)濠酒(jiu)(jiu)店(dian)(dian)(dian)(dian)集團是(shi)一個聯合國際(ji)及國內資深(shen)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)精英創(chuang)立的，具有國際(ji)視野和(he)代表新型(xing)都市生活理(li)念的酒(jiu)(jiu)店(dian)(dian)(dian)(dian)新秀。首(shou)創(chuang)輕(qing)(qing)奢(she)(she)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)概念，旗下擁有三大子品(pin)牌和(he)近10家中(zhong)高(gao)端(duan)(duan)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)（在營及在建），其中(zhong)包(bao)括(kuo)中(zhong)濠S酒(jiu)(jiu)店(dian)(dian)(dian)(dian)（旗艦級(ji)輕(qing)(qing)奢(she)(she)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)，高(gao)端(duan)(duan)），中(zhong)濠國際(ji)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)（標準級(ji)輕(qing)(qing)奢(she)(she)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)，高(gao)端(duan)(duan)）、中(zhong)濠精致酒(jiu)(jiu)店(dian)(dian)(dian)(dian)（入門級(ji)輕(qing)(qing)奢(she)(she)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)，中(zhong)高(gao)端(duan)(duan)）。

中濠酒(jiu)店(dian)(dian)集團的(de)(de)英文名為BBHōL，BBHōL取自Born for Boutique Holiday（為精美時光而生(sheng)(sheng)），集團通過不斷探(tan)索現代(dai)“輕(qing)(qing)奢(she)(she)(she)”生(sheng)(sheng)活(huo)理念并結合新的(de)(de)酒(jiu)店(dian)(dian)經營(ying)(ying)之(zhi)路，逐(zhu)步(bu)打造出了以(yi)(yi)“Boutique（精致(zhi)的(de)(de)品質(zhi)）、Benefits（親民的(de)(de)價格）、Brief（簡約的(de)(de)設計(ji)）、Balmy（溫暖的(de)(de)服務）、Bright（輕(qing)(qing)悅的(de)(de)氛圍）、Bazaar（優雅(ya)的(de)(de)格調）”為經營(ying)(ying)理念的(de)(de)“6B輕(qing)(qing)奢(she)(she)(she)體系”，旨在為現代(dai)品位人群提供更具質(zhi)感(gan)氛圍的(de)(de)酒(jiu)店(dian)(dian)體驗和(he)更高品質(zhi)生(sheng)(sheng)活(huo)享受，目前在以(yi)(yi)深圳為代(dai)表的(de)(de)中國(guo)一(yi)線城市(shi)掀起一(yi)種(zhong)“輕(qing)(qing)奢(she)(she)(she)生(sheng)(sheng)活(huo)”新風潮，成為現代(dai)都市(shi)商旅“輕(qing)(qing)奢(she)(she)(she)生(sheng)(sheng)活(huo)”的(de)(de)引領(ling)者和(he)實踐者。