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中濠酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)集(ji)團是一個聯(lian)合國(guo)(guo)際(ji)及國(guo)(guo)內資深酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)精英創(chuang)立的(de)，具有國(guo)(guo)際(ji)視野(ye)和代表新(xin)型(xing)都市生活理念的(de)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)新(xin)秀。首創(chuang)輕(qing)奢酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)概念，旗(qi)(qi)下擁(yong)有三大子品牌和近10家中高端(duan)(duan)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)（在營(ying)及在建），其中包(bao)括中濠S酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)（旗(qi)(qi)艦級(ji)輕(qing)奢酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)，高端(duan)(duan)），中濠國(guo)(guo)際(ji)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)（標(biao)準級(ji)輕(qing)奢酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)，高端(duan)(duan)）、中濠精致(zhi)酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)（入門級(ji)輕(qing)奢酒(jiu)(jiu)(jiu)店(dian)(dian)(dian)，中高端(duan)(duan)）。

中濠酒(jiu)店(dian)集(ji)(ji)團(tuan)的英文名(ming)為(wei)BBHōL，BBHōL取自Born for Boutique Holiday（為(wei)精美時光而(er)生），集(ji)(ji)團(tuan)通(tong)過(guo)不(bu)斷探索現代(dai)“輕(qing)奢(she)”生活理(li)念并結合(he)新的酒(jiu)店(dian)經(jing)營之路(lu)，逐步打(da)造出(chu)了以“Boutique（精致的品(pin)質(zhi)(zhi)）、Benefits（親(qin)民的價(jia)格）、Brief（簡(jian)約的設計）、Balmy（溫暖的服務）、Bright（輕(qing)悅(yue)的氛圍）、Bazaar（優雅的格調）”為(wei)經(jing)營理(li)念的“6B輕(qing)奢(she)體(ti)系”，旨在為(wei)現代(dai)品(pin)位人群提供更具質(zhi)(zhi)感(gan)氛圍的酒(jiu)店(dian)體(ti)驗(yan)和更高(gao)品(pin)質(zhi)(zhi)生活享受，目前在以深圳(zhen)為(wei)代(dai)表的中國(guo)一線城市掀起(qi)一種“輕(qing)奢(she)生活”新風潮，成為(wei)現代(dai)都市商旅“輕(qing)奢(she)生活”的引領者和實踐者。